Thursday, August 28, 2014

currently obsessed: Beautycounter!

Have you heard of Beautycounter?  When a friend recently posted on Instagram about a beauty retailer that publishes a "never" list, I was super intrigued.  Beautycounter is a new-ish beauty brand that takes safety and authenticity in product development to a new level.  Their "never" list lays out all the products that they promise to never put in their products.  It's a startling fact that the United States has not passed a federal law pertaining to ingredients in personal care products since 1938.  The EU (European Union) has a strict code banning more than 1300 additives and ingredients to personal care products but the US only bans 11.  That's kinda scary.  Because if you have read the back of your makeup bottles lately it's practically in a different language.  So who is looking out for the consumer?

Enter Beautycounter - they have committed to not using over 1500 ingredients that they don't feel are safe in beauty products all while offering the consumer a great finished product.  One that is safe and beautiful on the inside and out.  We worry so much about what is in our food, but we often overlook the products and chemicals we are putting right on our skin!

With recent mentions in magazines like Allure, Vogue, Elle and Lucky word is spreading fast about this revolutionary brand. Even J.Crew is carrying a few of their items these days. This is a brand to watch for sure and one that I am seriously falling in love with.  Here are a few of their products that I can't wait to get my hands on… (they even have kids products!).


Have you heard of this amazing company before?  They also have a great blog that talks about product safety, how to use their products and more… it's such a great resource.

(please note: this is not a sponsored post, I am just super excited about this brand… so excited that I signed up on my own to become a consultant to spread the word!)

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